Secretary General Michael Häckel welcomes Sebastian Lauinger from El Ron del Artesano

Munich, August 4, 2025

The Secretary Genenral of the Diplomatic Council of the UnASDG ICCDA, Michael Häckel, who is also Honorary Consul of the Republic of Panama in Munich, was delighted to welcome Mr. Sebastian Lauinger, representative of the family-owned company El Ron del Artesano, a renowned producer of high-quality Panamanian rum.

During a personal meeting at the Honorary Consulate in Munich, there was an intensive and exciting exchange about the history, philosophy, and production of this extraordinary rum. El Ron del Artesano uniquely combines the tradition of Panama with European aging techniques in the Black Forest—always maintaining the highest quality standards and without additives.

"I was delighted to welcome Mr. Lauinger. It is remarkable how much passion and care goes into developing and maintaining this product. El Ron del Artesano plays a key role in further consolidating Panama's excellent reputation in Europe and building cultural and economic bridges," said Secretary General Consul Häckel.

The exchange once again underlined the importance of authentic products as ambassadors for origin, craftsmanship, and values. The shared vision: to make quality, sustainability, and cultural ties tangible worldwide.

Held under the theme "Inspiration. Innovation. Network.", the summit gathered leading thinkers, entrepreneurs, digital experts, and policymakers atop the rooftop venue of 1000 Satellites SOHO Munich.

Event Highlights

• Start: 18:30 (Admission from 17:45)

• Location: Koppstraße 12, 81379 Munich

• Dress Code: Business Casual

• Catering: Food & Drinks by LaBurrita & Big Green Egg

Key Moments from the Programme:

• Welcome Address by State Secretary Tobias Gotthardt

• Presentation of New Members & Initiatives – Werner Theiner, Ingolf F. Brauner (German Mittelstand Consulting)

• Inspiration & Panel Talks:

  • Luise Goldi Schöneberg, Ludwig Erhard Foundation – "Perspectives of the U30 Generation"

  • Vera Cornette, Bavarian State Ministry for Digital Affairs – "Fake News in Business"

• Greetings from Sebastian Roloff, Member of the German Bundestag, Economic Policy Spokesperson of the SPD

• Presentation of the GM Innovation Award 2025

• Followed by Chat & Connect sessions with a view over Munich’s skyline

Reflections from Secretary-General Michael Häckel

“I had the opportunity to engage in meaningful conversations with innovative and forward-thinking enterprises. The atmosphere was vibrant and inspiring—set in a remarkable location with excellent hospitality. The German Mittelstand continues to prove that innovation and international partnership go hand in hand.”

Background & Diplomatic Mission

The participation of Secretary-General Häckel was part of the initiative "Panama meets German Mittelstand", aimed at fostering international cooperation in the fields of sustainable development, innovation, and cultural diplomacy.